Sams
Teach Yourself Google
Analytics in 10
Minutes
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$14.99 US
218 pp.
ISBN 0672333201
Published July 2010
Sams
Michael Miller, Author |
Sams Teach Yourself Google Analytics in 10 Minutes
offers straightforward, practical answers when you need fast results. By
working through 10-minute lessons, you'll learn everything you need to
know to accurately measure your website performance -- and improve it!
10 minutes is all you need to learn to learn how to...
- Quickly create a Google Analytics account and add
Google Analytics to your site
- Define goals and measure how well your site is
achieving them
- Track visitors from search engines, pay-per-click
advertising, email, and other sources
- Discover the pages your visitors view, how long
they stay, and where they exit
- Monitor specific user actions, such as playing
embedded videos, selecting Flash menu items, or downloading files
- Identify your best and worst content, and fix
poorly performing pages
- Improve your site by tracking error pages and
broken links
- Measure AdWords traffic, position, and e-commerce
performance
- Manage Google Analytics through the Dashboard
- Customize Google Analytics to work more
effectively with your site
- Capture more accurate information by filtering
out internal traffic
- Choose the right reports and data, understand
them, and act on what you learn
How to Buy This Book
Sams
Teach Yourself Google Analytics in 10 Minutes is available at bookstores everywhere, or you can order the book online by clicking
the button to the left.
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