The Complete Idiot's Guide to Search Engine Optimization

About the Book

You're no idiot, of course. you know that if your website doesn't appear at the top of a search engine's results list, business is going to be pretty slow. But you're not sure what to do to move it on up...

Get your site up to speed with the hit-boosting strategies in The Complete Idiot's Guide to Search Engine Optimization. In this book you get:

• A simple overview of how search engines and search engine optimization (SEO) work.

• Powerful pointers for optimizing your site's keywords, tags, and designs.

• A foolproof explanation of how SEO strategies can enhance your company's marketing plan.

• Jargon-free tips for making blogs and videos search engine friendly

Send your site to the top of the search results list! Find out how to:

• Create an SEO strategy for your site

• Optimize your site for local and mobile searches

• Submit your site to search engines and directories

• Map your site for best results

• Maximize links to your site

• Avoid the most common search engine mistakes

• Integrate pay-per-click advertising into your marketing plan

• Evaluate the effectiveness of your online marketing plan

• Analyze your site's performance

What's In the Book?

Part I: Understanding Search Engines and SEO
    1. How Search Engines Work
    2. How Search Engine Optimization Works
    3. Google, Yahoo!, or Microsoft: Which Search Engines Should You Target?

Part II: Optimizing Your Website for Search Engines
    4. Optimizing Your Site's Content
    5. Optimizing Your Site's Keywords
    6. Optimizing Your Site's HTML Tags
    7. Optimizing Your Site's Design
    8. Optimizing Links to Your Site
    9. Optimizing Images and Video
    10. Submitting Your Site to Search Engines and Directories
    11. Mapping Your Site for Best Results

Part III: Other Types of Optimization
    12. Optimizing Your Site for Local Search
    13. Optimizing Your Site for Mobile Search
    14. Optimizing Your Site for Social Media
    15. Optimizing Your Blog for Search Engines

Part IV: Analyzing Your Site's Performance
    16. Tracking Search Engine Performance
    17. Using Third-Party SEO Tools
    18. Avoiding the Most Common Search Engine Mistakes
    19. Maintaining SEO on an Ongoing Basis

Part V: Managing a Complete Search Engine Marketing Plan
    20. Creating an SEO Strategy for Your Site
    21. Integrating SEO into Your Online Marketing Plan
    22. Integrating Shopping Directories into Your Plan
    23. Integrating Pay-Per-Click Advertising into Your Plan
    24. Evaluating the Performance of Your Online Marketing Plan

How to Buy This Book

The Complete Idiot's Guide to Search Engine Optimization is available at bookstores everywhere, or you can order the book online by clicking the button to the left.

Send questions or comments to solutions@molehillgroup.com
Copyright � 2006 The Molehill Group
Last modified: May 02, 2009