YouTube for Business

2nd Edition

Online Video Marketing for Any Business

$24.99 US
289 pp.
ISBN 078974726X
January 2011
Que
Michael Miller, Author

About the Book

YouTube's 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services?

YouTube marketing is easy enough that any business can do it. all you need is some low-cost video equipment -- and a winning strategy. After you figure out the right type of videos to product, you can use YouTube to attract new customers and better service existing ones.

That's where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company's website -- without breaking your marketing budget.

In this updated edition of YouTube for Business, you learn how to

Develop a YouTube marketing strategy
Decide what types of videos to produce
Shoot great-looking YouTube videos -- on a budget
Edit and enhance your videos
Create a brand presence with your YouTube channel
Produce more effective YouTube videos
Promote your videos on the YouTube site
Link from your videos to your website with Call-to-Action Overlays

What are the experts saying about YouTube for Business?

"Michael Miller provides an excellent guidebook for utilizing the tremendous flexibility of YouTube as a powerful business-building tool. This idea-packed book provides step-by-step instructions for growing any business through the marketing and promotional benefits of video production and sharing"
Wayne Hurlbert -- Blog Business World and host of Blog Business Success Radio

"Social media arguably has made the possibility of brand awareness easier. However, within that simplicity lies a complexity for business... How can we make sense of and how do we make the most of this new marketing approach? That is what I loved about this book -- it not only explains the why but most importantly the how... brilliantly written, a must-read for business people who want to really understand the power of YouTube."
Anna Farmery, Managing Director -- The Engaging Brand

"YouTube for Business is chock-full of great ideas and examples for marketing your business with video. Whether you are brand new to using YouTube and need some help with ideas for your first video or you've already got a few videos under your belt but want to up your technical production game, YouTube for Business is definitely worth the read. Engaging, easy-to-understand, authoritative."
Kate Trgovac, Co-founder -- LintBucket Media

"YouTube for Business is another well written, informative book. On my show, I always refer to Michael's books as wonderful desktop reference guides, filled with practical advice. They're not filled with engineered techno talk."
John Iasiulo, Host/Executive Producer -- "Computer Outlook Radio Talk Show"

"YouTube for Business: Online Video Marketing for Any Business, 2nd Edition is another example of why Michael Miller's book is considered The definitive book about YouTube! This latest edition is a must read for any business owner wanting to implement a successful inbound video marketing campaign for thier business, product, or service! I highly recommend it!"
Ray Ybarra, Host/Producer -- "The New Media Radio Hour"

What's In the Book?

Part I: Marketing Your Business Online with YouTube
    1. How YouTube Can Help You Market Your Business
    2. Developing Your YouTube Marketing Strategy
    3. Creating Informative Videos
    4. Creating Educational Videos
    5. Creating Entertaining Videos
    6. Incorporating YouTube Videos in Your Overall Web marketing Mix

Part II: Producing Your YouTube Videos
    7. Understanding Audio/Video Technology
    8. Shooting Webcam Videos
    9. Shooting Semi-Pro Videos
    10. Shooting Professional Videos
    11. Editing and Enhancing Your Video
    12. Tips for Producing More Effective YouTube Videos

Part III: Managing Your YouTube Videos
    13. Uploading Your Videos to YouTube
    14. Annotating and Linking Your Videos
    15. Managing Comments
    16. Establishing Your YouTube Channel
    17. Leveraging the YouTube Community
    18. Incorporating YouTube Videos on Your Own Website

Part IV: Promotion and Monetization
    19. Tracking Performance
    20. Marketing Your YouTube Videos
    21. Optimizing Your Videos for Search
    22. Advertising Your YouTube Videos
    23. Using Call-to-Action Overlays on Your Videos
    24. Generating Revenues from Your YouTube Videos
    25. Using YouTube for B2B Marketing

How to Buy This Book

YouTube for Business, 2nd Edition, is available at bookstores everywhere, or you can order the book online by clicking the button to the left.

To order YouTube for Business, 2nd Edition, as an e-book (EPUB and PDF formats), click here.