YouTube for Business

Online Video Marketing for Any Business

$24.95 US
265 pp.
ISBN 0789737973
August 2008
Que
Michael Miller, Author

"Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology you need to get started."
Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategies

About the Book

To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?

The answers in YouTube for Business show you how to make YouTube part of your online marketing plan -- and drive traffic to your company's website. In this book you'll learn how to:

  • Develop a YouTube marketing strategy

  • Decide what types of videos to produce

  • Shoot great-looking YouTube videos -- on a budget

  • Edit and enhance your videos

  • Create a presence on the YouTube site

  • Manage a video blog

  • Generate revenues from your YouTube videos

  • Produce more effective YouTube videos

Learn from the pros! This book includes profiles of successful businesses already using YouTube:

  • Blendtec

  • Charles Smith Pottery

  • Annette Lawrence, ReMax ACR Elite Group, Inc.

  • Stone Brewing Company

  • D-Link

What's In the Book?

Part I: Marketing Your Business Online with YouTube
    1. How YouTube Can Help You Market Your Business
    2. Developing Your YouTube Marketing Strategy
    3. Tips for Producing More Effective YouTube Videos

Part II: Producing Your YouTube Videos
    4. Understanding Audio/Video Technology
    5. Shooting Webcam Videos
    6. Shooting Semi-Pro Videos
    7. Shooting Professional Videos
    8. Editing and Enhancing Your Videos

Part III: Managing Your YouTube Videos
    9. Uploading Your Videos to YouTube
    10. Creating a YouTube Presence
    11. Incorporating YouTube Videos on Your Own Website

Part IV: Working with YouTube Video Blogs
    12. Managing a Video Blog
    13. Integrating Text Blogs and Video Blogs

Part V: Promotion and Monetization
    14. Tracking Performance
    15. Promoting Your YouTube Videos
    16. Generating Revenues from Your YouTube Videos

How to Buy This Book

amzn-crt[1].gif (3625 bytes)YouTube for Business is available at bookstores everywhere, or you can order the book online by clicking the button to the left.

 

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Last modified: November 10, 2008